Eyenovia Rebrands to Hyperion DeFi and Announces $50M HYPE Treasury Strategy
Nasdaq-listed ophthalmic medical technology company Eyenovia has announced a major strategic shift as it officially rebrands to Hyperion DeFi and announces plans to establish a $50 million crypto treasury, investing in Hyperliquid (HYPE), one of the hottest DeFi assets right now.
The move marks the first time a publicly traded US company has deployed a HYPE reserve, and represents an ambitious shift from a traditional medical technology company to the decentralized finance sector.
Rebranding to Hyperion DeFi and Ticker Switch to HYPD
According to the official announcement from the company, the rebranding from Eyenovia to Hyperion DeFi and the stock ticker switch from EYEN to HYPD will be completed on or around June 20, 2025, following the completion of the PIPE (Private Investment in Public Equity) offering.
In addition, the company emphasized that despite expanding into the blockchain space, its core ophthalmic medical business will continue in parallel, in order to maintain value and consistency for existing shareholders.
HYPE Treasury Plan and Breakthrough Financial Strategy
Hyperion DeFi plans to invest at least $50 million in HYPE, through the purchase of over 1 million tokens on the Hyperliquid platform. The investment is funded by the issuance of non-voting convertible preferred stock (equivalent to approximately 15.4 million common shares) and warrants to purchase an additional 30.8 million shares, with an exercise price of $3.25 per share. If all warrants are exercised, the company could raise up to $150 million.
In addition to building its treasury, the company also plans to launch the HYPE staking program to capitalize on yield in the DeFi space, while becoming one of the leading global validators for the Hyperliquid ecosystem.
Growth drivers and long-term goals
To lead its crypto investment strategy, Hyperion DeFi has appointed Hyunsu Jung, a veteran digital asset executive, as its Chief Investment Officer (CIO) and Board member. The company has a long-term vision of combining blockchain technology with corporate finance to create sustainable value for shareholders.
The move into HYPE is also part of the company's asset diversification strategy, in line with a growing trend in the corporate world where technology and finance companies are actively accumulating digital assets outside of mainstream coins like Bitcoin and Ethereum.
Hyperion DeFi now joins the list of companies that have been exposed to high-growth altcoins, such as Solana (SOL), Bittensor (TAO), Fetch.ai (FET), and XRP.
Market Reaction: Stocks Soar, HYPE Slight Correction
EYEN shares had a strong session, ending the trading day up 134.6%, reflecting investor enthusiasm for the new strategy. However, in after-hours trading, the stock fell 7.7% as some investors may have taken short-term profits or reacted cautiously to the sudden move by the company.
Meanwhile, the HYPE token, although not directly reacting to the news, hit an all-time high right before the announcement, then corrected slightly and is currently trading around $41, down 3.5% over the past 24 hours.
Strategic Insight: Bold Signal for Enterprise DeFi Future
Hyperion DeFi's move signals a new wave in the financial world, as publicly listed companies start using corporate treasury to access advanced Web3 assets instead of being limited to BTC or ETH.
“After careful analysis, the Board and I believe this is the optimal path for shareholders,” CEO Michael Rowe emphasized. “DeFi is not only a growth area, but also an opportunity to improve liquidity and create long-term value.”
The establishment of the HYPE Treasury could also serve as a model for other companies looking to innovate in working capital management, rather than simply holding cash or short-term securities.
Conclusion
Hyperion DeFi (formerly Eyenovia) is redrawing the lines between health tech and decentralized finance. With a clear strategy, strong capital, and boldness in vision, the company may be paving a new path for traditional businesses looking to enter the Web3 era not just with words, but with actions and real assets.
The success or failure of the HYPE strategy will be a test not only for Hyperion DeFi, but also for the entire blockchain-integrated corporate finance trend in the coming years.